Tuesday, May 28News That Matters

Apple’s security advice: Avoid using the cloud and keep your data private

Apple’s commitment to data security took center stage at its recent Wonderlust event, reinforcing the critical importance of safeguarding personal information. In an era where data breaches and privacy concerns are rampant, Apple has consistently demonstrated a superior track record in corporate data security, setting it apart from other tech giants that monetize user data, such as Google.

One key message Apple conveyed is that ensuring data safety often involves keeping it away from cloud servers. While cloud storage offers convenience, there is always a lurking risk that unauthorized individuals might gain access to your personal information.

To underscore their dedication to data security, Apple introduced innovations in both hardware and software during the event. These advancements were prominently featured in the A17 Pro System on Chip (SoC) powering the iPhone 15 Pro and the S9 System in Package (SiP) powering the Apple Watch Series 9. These technologies aim to enhance personal data security by minimizing the reliance on cloud storage and keeping sensitive information closer to the user.

Apple’s Director of Apple Watch Product Marketing, Deidre Caldbeck, explained the functionality of the S9 chip, highlighting the role of the new Neural Engine. She stated, “Thanks to the powerful new Neural Engine, Siri requests are now processed on-device, making them faster and more secure.” This means that common Siri requests no longer need to traverse the cloud, reducing the vulnerability to interruptions caused by poor Wi-Fi or cellular connections. Furthermore, Caldbeck emphasized that Siri health queries are handled locally by the S9 chip, eliminating the need for roundtrip cloud data movement for recording and accessing personal health data.

Sribalan Santhanam, Apple’s VP of Silicon Engineering Group, echoed these sentiments when discussing the A17 Pro chip in the iPhone 15 Pro. He explained that the Neural Engine utilizes on-device machine learning, ensuring that personal data remains on the device and is not transmitted to the cloud. While his examples primarily highlighted convenience features, the underlying principle remains consistent: both the S9 and A17 Pro processors prioritize on-device processing to protect user data.

The Neural Engine, introduced with the A11 chip and present in all subsequent Apple Silicon models, plays a pivotal role in these advancements. While Apple avoids the term “artificial intelligence,” opting for the less politically charged “Neural Engine,” the technology is fundamentally about enhancing machine learning efficiency. Apple’s Neural Engine consists of specialized Neural Processing Units (NPUs) designed to accelerate machine learning algorithms and data processing, distinct from the more generalized Central Processing Units (CPUs) optimized for handling vast amounts of data rapidly.

The A17 Pro chip in the iPhone 15 Pro boasts a 16-core Neural Engine, matching the NPUs found in newer Mac models powered by M2 and M2 Max chips. Santhanam highlighted that the A17 Pro’s Neural Engine is significantly faster, capable of processing up to 35 trillion operations per second, demonstrating Apple’s commitment to edge computing and on-device processing.

This emphasis on on-device processing aligns with the global trend toward edge computing, which moves data and computational capabilities closer to the user. Edge networks reduce latency and improve performance, vital for emerging technologies like the “metaverse.” In a way, Apple’s focus on integrating machine learning capabilities into its own silicon reflects this trend, offering both enhanced security and faster performance for users.

While Apple’s message primarily revolves around enhanced performance and user experience, the implicit message is clear: your data is safer on their devices than elsewhere. This is a significant reassurance for consumers concerned about the security and privacy of their personal information, solidifying Apple’s reputation as a leader in data security.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Article Gaze journalist was involved in the writing and production of this article.

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