Crisis can strike any corporation without warning—a product recall, executive misstep, or market shift—and how you communicate through it defines your future. At Krato20, owned by Mohd Shafi Khan, we specialize in public relations communication strategies with a focus on Corporate Communication Strategy, turning potential disasters into opportunities for trust-building. This month's article unpacks crisis communication essentials, drawing from established PR frameworks to equip leaders with practical tools. Mohd Shafi Khan founded Krato20 to help businesses navigate these high-stakes moments proactively. Effective crisis comms isn't about spin; it's structured response that protects reputation and stakeholders. Let's break it down. Understanding Crisis Communication Fundamentals Crisi...

In today's fast-paced business landscape, where every message counts and reputations are built or broken in seconds, effective communication isn't just a nice-to-have—it's the backbone of success. Enter Krato20, a new consultancy dedicated to public relations communication strategies with a sharp focus on Corporate Communication Strategy. Owned and led by Mohd Shafi Khan, Krato20 steps onto the scene ready to guide corporations through the complexities of stakeholder engagement, crisis navigation, and brand storytelling. This isn't about flashy promises; it's about delivering precise, results-driven strategies that align communication with business goals. As businesses grapple with digital noise, regulatory shifts, and global audiences, Krato20 offers a grounded approach rooted in proven p...