Frøya Organics Develops Skincare Line for Women Ages 45 to 75, Addressing an Underserved Market
AUSTIN, Texas, June 29, 2026 — Frøya Organics, a Norwegian skincare brand built on wild Arctic botanicals and organic beeswax, announced the expansion of its presence in the U.S. market with a skincare line designed specifically for mature skin, focusing on women between the ages of 45 and 75—an age group the company says is often underserved by mainstream skincare products.
The company’s formulations differ from conventional water-based creams and serums by using concentrated, waterless balms made with organic beeswax. According to Frøya Organics, this format is intended to support mature skin, which may experience reduced moisture and elasticity with age, by providing longer-lasting hydration with a smaller amount of product.
The botanicals used in the balms include rosehip, sea bu...
