Michael Aronovici on the Decisions Restaurant Brands Make Before the Year Turns
Michael Aronovici explains why the weeks between year-end results and January openings often set the direction a restaurant brand takes for the rest of the year.
The Season That Decides the Year
Quebec, Canada, Oct 10, 2026, ZEX PR WIRE — Most restaurant brands treat the holiday season as a sales push and January as a slow month to get through. Michael Aronovici, President and sole owner of Interaction Restaurants Group, sees it differently.
“The real work happens after the holiday rush ends,” Aronovici said. “That’s when a brand can finally see its full-year numbers clearly, and that’s when the decisions that matter get made.”
Aronovici has spent more than 30 years building and advising restaurant, retail and franchise businesses, including the development of Pizza Hut in Quebec, the ac...
