New York City-based Marketing Consultant, Augustus Kirby, Explains Why Niche Social Platforms Are Reshaping Marketing in NYC and Beyond
Michigan, US, 18th June 2025, ZEX PR WIRE, The social media landscape is undergoing a dramatic shift, and according to veteran marketing strategist Augustus Kirby, brands that cling to the “big four” platforms risk becoming irrelevant. Kirby argues that marketers must pivot now or be left behind as the online ecosystem fractures into smaller, highly engaged communities.
“Social media is not dying. It is evolving,” says Kirby, who has helped companies from New York City to Singapore recalibrate their digital strategies. “The days when a single message on Facebook or Instagram could reliably drive mass engagement are over. People are looking for spaces that feel personal, authentic, and aligned with their values. That’s where niche platforms come in.”
Kirby points to the explosive growth of ...