New State of the Brand Global Digest Unveils Strategies to Build Resilient Brands
State of the Brand is a global digest that distills actionable insights and strategic interventions from ten marketing and brand experts spanning six countries, offering a concise, cross‑border playbook to elevate modern brand thinking.
Abu Dhabi, United Arab Emirates, 5th May 2025 – State of the Brand 2025, a comprehensive digest featuring insights, practical guidance, and strategic perspectives from ten marketing and brand thought leaders across six countries, has been released. Curated by Anand Sankara Narayanan, CMO at Finance House Group based in Abu Dhabi, this second edition builds on last year’s momentum, the publication shows business leaders how purposeful brand strategy can drive growth amid rapidly shifting consumer behaviors, cultural dynamics, and technological disruption.
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