The Power Beauty Collab launches a partnership with Shobha
The Power Beauty Collab brings a curated shelf of clean beauty products to Shobha’s innovative hair removal studios in NYC (Soho) and Washington DC (Dupont Circle), expanding their footprint across the U.S.
Palm Springs, CA, United States, 12th Jan 2026 – The Power Beauty Collab expands again with a partnership with Shobha’s innovative hair removal studios, starting with Shobha Soho and Shobha Dupont Circle.
The Power Beauty Collab is a group of over 65 indie beauty & wellness brands led by MASAMI haircare. The PBC creates co-marketing campaigns to help each other grow and one of the major initiatives is retail “pop-ins” – shelves of 6 -15 clean beauty brands. The Power Beauty Collab seeks like-minded partners like Shobha who have customers interested in discovering clean beauty &a...
