Frank Okunak Highlights Transformative Impact of AI on the PR Industry and Staffing
New York, NY, 30th September 2025, ZEX PR WIRE, Veteran executive and advisor Frank Okunak today issued a comprehensive perspective on how artificial intelligence (AI) is reshaping the public relations (PR) industry, from core service delivery to staffing models. Drawing on decades of experience leading and advising communications firms, Okunak emphasized that AI is not simply a new tool, it represents a structural shift in how PR firms operate, compete, and build their teams.
AI as a Disruption, Not Just an Enhancement
According to Frank Okunak, AI has moved far beyond content automation or media monitoring. It now influences client strategy, measurement, and even agency economics.
“Artificial intelligence is transforming PR in the same way spreadsheets transformed finance or digital chan...
