Why Marketing That Connects Outlasts Marketing That Shouts — Linda Derks on Building Brands People Trust
IL, US, 26th August 2025, ZEX PR WIRE, In an age where consumers are bombarded by content at every scroll, swipe, and search, one voice is challenging brands to step back and rethink their approach. Linda Derks, founder of Linda Derks Strategy Group in Chicago, argues that the most effective marketing is not about being the loudest in the room—it’s about being the most meaningful.
“Shouting gets attention for a moment,” Derks explains. “Connection builds trust that lasts for years.”
With more than 15 years of experience guiding brands across industries like technology, healthcare, consumer goods, and finance, Derks has seen firsthand how quickly trends come and go. What doesn’t fade, she insists, is the human desire for authenticity.
From Noise to Nuance
Derks describes modern marketing as...