How Hotels and Resorts Can Use Press Releases to Win Bookings and Media Attention
United States, 8th Oct 2026, – By Olivia Grant, Hospitality Marketing Consultant | Last updated: October 2026
About the author: Olivia Grant is an independent hospitality marketing consultant who works with boutique hotels, resorts and travel brands on PR, content and digital campaigns.
Hotels sell an experience that guests can’t try before they buy. That makes trust and visibility more important in hospitality than in almost any other industry. Travellers read reviews, look for coverage in travel media, and search the hotel’s name before booking.
Press releases, used well, feed all three. In my work with hotels and resorts, a well-timed announcement has often done more for brand awareness than weeks of paid social posts. Used badly, it disappears without a trace. Here’s what separates th...
