The Ethical Imperative: Faranak Firozan on Why Brands Can’t Afford to Let AI Run the Creative Room
Santa Clara, CA, 29th September 2025, ZEX PR WIRE, As artificial intelligence becomes an increasingly powerful force in marketing, strategist Faranak Firozan is issuing a clear warning to the industry: while AI is an invaluable tool for efficiency, brands are making a dangerous and costly mistake by allowing it to replace human creative teams. In a new release, she argues that a reliance on AI for creative work poses significant ethical risks, particularly concerning issues of diversity, representation, and genuine cultural resonance.
Firozan’s perspective is a vital counterpoint to the hype surrounding AI in marketing. She acknowledges the immense potential of AI to automate tasks, analyze data, and optimize campaigns. However, she firmly believes that the soul of a brand—its ability to t...
