Marjorie Jeffrey on Combating Subscription Fatigue Through Loyalty Reinvention
Consumers are increasingly growing weary of recurring subscriptions. According to brand strategist Marjorie Jeffrey, marketers should reconsider outdated loyalty models and develop more meaningful, flexible engagement strategies.
Michigan, US, 25th June 2025, ZEX PR WIRE, Once seen as the gold standard for recurring revenue and customer retention, subscription-based offerings are now encountering resistance. In sectors ranging from streaming services to wellness memberships and SaaS platforms, customers are canceling subscriptions at rising rates and demanding more control over how they engage with brands. Jeffrey attributes this shift to economic caution and a broader behavioral trend toward personalization and value-based interaction.
Jeffrey notes that traditional loyalty programs, ofte...