PlaysOut Partners with Eros Now to Bring Bollywood’s Biggest IP to Mini-Games
United Arab Emirates, 16th Aug 2025, – PlaysOut, a global mini-game infrastructure platform, has announced a landmark partnership with Eros Now, India’s leading integrated entertainment powerhouse, to transform iconic Bollywood intellectual property into immersive, gamified experiences for global audiences.
This strategic collaboration marks the beginning of a new era where premium Indian content meets casual gaming at scale, combining the storytelling richness of Bollywood with PlaysOut’s frictionless, mobile-first mini-game technology.
Activating Bollywood IP Through Games
The partnership will see PlaysOut’s propeitary gaming tech deeply embedded across Eros Now’s suite of consumer interfaces, enabling seamless access to lightweight, high-performance games that run directly within its ...
