Jeff Herter: Why Writing Goals in a Notebook Still Beats Every App
Jeff Herter, a portfolio manager and real estate developer based in Rye, New Hampshire, shares how old-school habits and disciplined thinking drive long-term results.
How do you keep track of your goals?
New Hampshire, USA, Jun 05, 2026, ZEX PR WIRE — “I write them in a notebook,” Herter says. In an era of productivity apps and cloud-based systems, he uses pen and paper. The act of writing forces clarity. It slows down thinking. It creates a physical record that does not disappear behind a notification badge.
Herter has spent more than fifteen years investing in and operating multifamily properties across the United States. Before that, he co-founded a derivatives trading firm and launched a hedge fund. The consistent thread is discipline. Writing goals down is one part of that system.
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